DER’S ULTIMATELY GOAL IS CREATING NICE LIFES FOR YOU

Personnel strategy of DER

DER Group pursues the personnel strategy which focuses on KPI(key project index). And it is divided into three periods—accessing period, growing period and contributing period. DER provides staffs different channels of development space and pointed training for joint development of staffs and enterprise.

Central ability of DER

Strategical administration of personnel source, ability of controlling ventures, ability of project management, enterprise scheme, financial administration, the ability of customer service, and the ability of new products research and development.

Humanistic belief of DER

DER respects personnel, respects everyone’s idea and faith, respects every kind’s thinking format. We believe that different ideas’ collision is the source of imagination. So we desire the assist and support from each thought. In the company, we observe the “a few elite” employing mechanism, rely the natural principle that “selecting the superior and eliminating the inferior”, respect personnel, and respect the efficiency.

Science and technology belief of DER

Science and technology is the future symbol. If the enterprise wants to capture the future and manage continuously, we should rely advanced technological researching power. Also, if we want to keep the leader status, we should still rely constantly revolutionary technological steps. So in DER, science and technology is our foundation.

Market belief of DER

We consider serving the general public as our interests’ source. We regard customer's interests as the starting point for all of DER’s behaviors, and provide convenient shopping surroundings, excellent products, favorable service and satisfying brand.