Comprehensive service system is reification of enterprise’s image, and making enterprise’s brand strategy managed concretely in enterprise’s brand service strategy. With comprehensive, concrete and careful service, it creates brand’s whole image in customers’ mind, turns on their thinker and builds the basic of the first brand image in their mind. It has important effects in the consumption market. It is also the important part when our enterprise is developing and forming. Improving service consciousness and forming service brand strategy are behavior propagandism of its image’s concretion. Service is not only related to the promise of products’ quality but also the promotion of enterprise’s prestige. Meanwhile, in the management of information floats, it is indispensable headstream of providing direct information.

DER is continually promoting individualized products and service. Facing mature and rational consumers, the operation of service system is progressively replacing single service. DER is actualizing the trinity and roundly serving the customers. DER’s service system is not only after service but also serving in earlier stage and in the selling. Innovational service has been DER’s important part. Institutionalizing, regularization and reification are the standards when DER is developing and entering the market.